In the US, Google has started displaying a new shaded section at the top of search results with a summary of the query and additional information, all generated by its AI technology. Previously, this feature was only available to those who opted into the Search Generative Experience (SGE). However, Search Engine Land reports that Google has now begun showing this feature on a small percentage of search traffic in the US, even for those who haven’t chosen to activate it.
The company unveiled SGE at its I/O developer conference last year and later expanded it to more countries and languages. Despite this, it still required users to opt in. Google is now testing the feature on more users, particularly for complex queries or when it believes users could benefit from information from multiple sources. This approach is meant to gather feedback from a wider audience, including those who may not be familiar with or interested in generative AI technology. Google’s goal is to improve how generative AI serves all users, regardless of their tech knowledge or preferences.
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