Now.gg, a California-based gaming company, has announced the launch of its Telegram store for mobile games and AI apps. This unique store will allow developers to publish their games directly to Telegram, enabling users to play them within the app and make in-app purchases using TON blockchain, a new blockchain created by Telegram.
The integration of Telegram for Web3 games has been growing in popularity recently, and Now.gg is capitalizing on this trend by introducing the NowStore, an app store exclusively for Telegram users. This announcement was made at Gamescom in Cologne, Germany, showcasing Now.gg’s commitment to expanding the gaming experience on Telegram.
Developers who integrate with NowSDK can now publish their mobile games and AI apps directly to Telegram, along with other platforms such as PC, Mac, cloud/browser, and Line. With over 950 million Telegram users, this move opens up a vast user base for developers, providing them with instant access to a large audience. For users, the experience is seamless and instant, as they can launch and play games directly within Telegram.
With the launch of the NowStore, users can make in-app purchases using TON, which further connects the mobile gaming market with the emerging crypto games market. As 20% of Telegram users are already playing games, NowStore gives developers the opportunity to tap into this paying user base.
This announcement positions Now.gg as the third-largest distribution platform for mobile developers, after Apple and Google. With a single integration, developers can reach users on PC, Mac, cloud/browser, LINE, and now Telegram. Managing these channels is made easier with NowStudio, a platform that allows developers to control all their channels in one place.
Several popular titles are already available on NowStore, including Magic Games’ Nexus Nebula: Echoes, Lunplay’s Tales & Dragons: New Journey, SkyVu’s Battle Bears franchise, and Juefeng’s Zombieland: Doomsday Survival and Magic Hero War. By offering these games on Telegram, NowStore provides Western audiences with access to Asian game developers who are recognizing the immense opportunity Telegram presents, especially in light of the success of WeChat games in China.
Ben Vu, CEO of SkyVu, expressed his excitement about the integration with NowStore, stating, “We simply published our app on NowStudio and instantly gained the distribution advantage of multiple platforms across PC, Mac, Browser, and Line. Now, our apps are also available to Telegram’s vast user base. We are thrilled with this new opportunity.”
Rosen Sharma, CEO of Now.gg, commented on the potential of this integration, saying, “One SDK, billions of users, merging of two massive ecosystems. It’s a dream come true for developers.” This partnership between Now.gg and Telegram opens up new possibilities for developers, providing them with a broader user base and greater distribution opportunities.
The launch of the Telegram store for mobile games and AI apps by Now.gg marks a significant development in the gaming industry. By leveraging the popularity of Telegram and the convenience of in-app purchases using TON blockchain, NowStore has the potential to transform the mobile gaming market. Developers now have access to a massive user base, and users can enjoy a seamless gaming experience within the Telegram app. As the gaming industry continues to evolve, partnerships like this will shape the future of gaming and provide exciting opportunities for developers and gamers alike.
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