Presented by Xsolla: Opportunities in Mobile Gaming’s Post-DMA Era at Devcom in Gamescom
This year’s Devcom in Gamescom showcased the latest GamesBeat Live, powered by Xsolla. Dean Takahashi, from GamesBeat, welcomed Berkley Egenes, the chief marketing and growth officer at Xsolla, to discuss the opportunities in mobile gaming’s post-DMA era and more.
As Egenes pointed out, the quality and fidelity of mobile games have significantly improved, and the IP being created for these games has been tremendous. The industry has witnessed a shift from simplistic games to full stories and immersive journeys. This transformation has led to the immense success of mobile games, with players being captivated by the gaming experience.
Takahashi highlighted the growing popularity of direct-to-consumer webshops in the post-DMA era. People have realized that they can get better deals, extras, and rewards by using alternative webshops. This shift in consumer behavior has opened up new avenues for developers to reach their target audience.
Egenes emphasized that Xsolla has been focused on the direct-to-consumer strategy and has been working closely with developers to provide them with the necessary tools and support to effectively leverage this trend. Xsolla recently launched an SDK that enables developers to integrate in-game payments via Xsolla Pay Station, supporting both out-of-store distributed game builds and in-store payment processing. This integration allows developers to access over 700 global payments.
To demonstrate the power of direct-to-consumer strategies, Egenes mentioned their successful partnership with Tilting Point. The company has been testing offers for Warhammer and has witnessed transactions far exceeding the average. The webshop provides developers the opportunity to create customized promotions and offer value packs, resulting in higher player engagement and longer gameplay.
In addition to direct-to-consumer strategies, a cross-platform approach has become vital for success in the gaming industry. With the Xsolla Backend solution, game developers can easily go cross-platform without any upfront fees, allowing them to reach a wider audience. This solution offloads the technical complexities and time-consuming tasks, enabling developers to focus on the creative aspects of game development.
Egenes stated, “Do you want to create a game, or do you want to create a business?” Xsolla’s goal is to provide developers with the tools and services to create successful businesses, while they handle the technical requirements. Their acquisition of AcceleratXR out of Canada has allowed them to further enhance their offerings and provide developers with a comprehensive solution.
Xsolla’s suite of solutions, including Instant Game Sales, Instant Launcher, Instant Cloud Gaming, and Instant Web Shop, helps developers speed up time to market and attract paying players. The Instant Web Shop allows developers to set up an online store for their mobile games quickly, while Instant Game Sales facilitates sales during pre-orders, game releases, and seasonal promotions. The Instant Launcher engages with the audience and promotes games within a gaming hub, reducing the average cost per lead.
In conclusion, the opportunities in mobile gaming’s post-DMA era are immense. With the right strategies, developers can leverage direct-to-consumer webshops and cross-platform approaches to maximize revenue and player engagement. Xsolla’s comprehensive solutions provide developers with the necessary tools and support to succeed in this competitive industry.
Stay tuned for the next GamesBeat Live, powered by Xsolla and VB Lab, to learn more about the latest news and announcements in October 2024.
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