Kendrick Lamar has been chosen to headline the Apple Music Super Bowl Halftime Show in New Orleans next year, marking a significant moment for the Grammy-winning rapper. Lamar, who has solidified his place in the music industry since his debut album in 2012, will bring his unique style and impact to the NFL’s biggest stage.
As someone who has won 17 Grammys and even a Pulitzer Prize for his album “DAMN.” in 2017, Lamar’s presence at the Super Bowl is bound to make a lasting impression. His latest album, “Mr. Morale & The Big Steppers,” has already seen success on the charts, showcasing his continued relevance and influence in the industry.
Roc Nation founder Jay-Z describes Lamar as a “once-in-a-generation” artist, praising his ability to shape culture and transcend music with his work. With Lamar’s deep love for hip-hop and artistic vision, his performance at the Super Bowl Halftime Show is sure to be a memorable and impactful experience for audiences worldwide.
Co-executive producers Roc Nation and Jesse Collins, along with creative direction from pgLang, will contribute to making Lamar’s halftime show a standout moment at the event. The anticipation for Lamar’s performance is high, and fans can expect to see the rapper bring his signature energy and talent to the iconic stage.
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