Adani Reportedly Aims to Compete Against Reliance and Walmart in India’s E-commerce and Payments Space

Adani Group, one of India’s prominent energy and infrastructure companies, is eyeing a foray into digital payments and e-commerce. The conglomerate is looking to diversify its portfolio and compete with the likes of Reliance, Amazon, and Walmart in the rapidly growing Indian market.

According to reports, Adani is considering applying for a license to operate on India’s Unified Payments Interface (UPI), a digital payments network that has gained significant popularity in the country. Additionally, the company is in the process of finalizing plans for a co-branded credit card with banks. These moves signify Adani’s ambition to tap into the booming digital payments sector and leverage the increasing adoption of cashless transactions in India.

This is not the first time Adani has shown interest in digital offerings. In 2022, the company launched Adani One, a consumer app through which it sells travel tickets. Furthermore, Adani’s CEO, Gautam Adani, hinted at future collaborations with Uber, indicating a broader strategy to expand the company’s digital footprint.

In addition to digital payments, Adani is also planning to enter the e-commerce market through the government-backed Open Network for Digital Commerce (ONDC) platform. The company aims to offer online shopping services to its customers, capitalizing on the projected growth of India’s retail market, estimated to be worth $1.27 trillion by next year.

Currently, Reliance Retail dominates the Indian retail landscape, operating the nation’s largest retail chain. The company raised capital at a valuation of around $100 billion last year, underlining its strong position in the market. Flipkart, valued at $36 billion, leads the Indian e-commerce sector and is projected to account for 10.4% of overall retail sales in the country by next year. Amazon, on the other hand, plans to invest $3 billion in its Indian e-commerce venture in the coming years.

When it comes to mobile payments, Walmart’s PhonePe and Google Pay are at the forefront in India. These platforms jointly process over 86% of all payments on the UPI network, which handles more than 12 billion transactions every month. However, their growing dominance in the mobile payments market has raised concerns among some competitors and government bodies. Despite these concerns, regulators currently have no plans to intervene.

Adani’s planned payments services would be accessible through Adani One, allowing the company to leverage its existing customer base of millions of users. By utilizing its established infrastructure and customer relationships, Adani has the potential to quickly gain traction in the digital payments and e-commerce space, challenging the established players.

The move into digital payments and e-commerce comes at a critical time for Adani. The company faced significant challenges in the past year, with allegations of market manipulation and fraud from U.S. short seller Hindenburg Research. While Adani denied any wrongdoing, the reports had a profound impact on the company’s listed stocks, causing them to lose $150 billion in value. Diversifying its business and venturing into new growth areas such as digital payments and e-commerce could help Adani regain investor confidence and recover from the reputational damage caused by the allegations.

In conclusion, Adani Group’s entry into the digital payments and e-commerce sectors marks a strategic move to diversify its portfolio and compete with prominent players in the Indian market. By leveraging its existing customer base and infrastructure, Adani has the potential to carve out a significant share in the rapidly growing digital landscape. However, the company will need to navigate the competitive landscape and regain investor trust in the wake of recent challenges.



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