The Floorr is a platform that aims to revolutionize the digital styling experience by empowering personal shoppers and stylists to manage and expand their businesses in a competitive market. The company offers various tools and features, including the recently introduced “Styling Sessions” tool, which allows stylists to create complete outfit looks using products from The Floorr’s marketplace or by uploading images or taking pictures of in-store items on their phones.
In addition to the launch of the new tool, The Floorr also announced a $1.7 million pre-seed funding round. The funding was backed by Carmen Busquets, co-founder of Net-a-Porter, and Nigora Tokhtabayeva, the founder of Tabayer. This financial support will enable The Floorr to further develop its platform and continue to provide innovative solutions for the personal styling industry.
The founder of The Floorr, Lupe Puerta, has witnessed a growing trend among luxury brands to adopt digital platforms to enhance the one-on-one styling experience. Virtual consultations and online styling services are becoming increasingly popular, with companies like Next Level Wardrobe, Thread, and Wishi offering their own digital fashion services. The rise of virtual try-on technology, AI-powered style assistants, and subscription boxes has also made finding curated looks easier than ever before.
However, while there are various digital solutions available for personal stylists, freelancers in the industry still face limitations. Puerta recognized the need for an app that would provide personal shoppers with the tools to create beautiful content, have instant interaction with customers, and access their business and analytics in one centralized place. The Floorr aims to fill this gap in the market and empower personal shoppers to be more entrepreneurial.
One of the tools available on The Floorr platform is a sales dashboard for stylists. This dashboard displays analytics such as the total number of clicks, orders, items sold, and weekly/monthly earnings. This feature provides stylists with valuable insights into their performance and helps them track their progress.
The Floorr has partnered with a wide range of luxury retailers, including Bergdorf Goodman, Browns, Chloé, Farfetch, Neiman Marcus, Net-a-Porter, Saks, and SSense. These partnerships allow stylists and their clients to have access to a diverse selection of luxury items. The company is continuously expanding its list of partner retailers and has recently added more affordable options like Aldo and Zara.
One notable aspect of The Floorr is its commission structure. Personal shoppers receive an 80% commission from sales, while The Floorr takes a 20% commission. This is a higher commission rate compared to what personal shoppers typically earn in traditional retail settings. In typical apparel retail settings, the average commission rate is around 15%, but for luxury fashion, the rate is likely lower. The higher commission rate offered by The Floorr allows personal shoppers to earn more from their sales, providing them with a greater incentive to use the platform.
The Floorr has already onboarded 200 personal shoppers, and its client base includes business professionals and Hollywood celebrities. The average order value on the platform is $2,500, and the highest order this month reached a staggering $130,000. These figures demonstrate the platform’s appeal to high-end customers who have a taste for luxury fashion and are willing to invest in it.
Looking ahead, The Floorr has ambitious plans for growth and expansion. The company is scheduled to launch an Android version of the app by the end of 2024, providing access to a wider user base. Additionally, The Floorr plans to introduce video chat capabilities in the near future, further enhancing the personalized and interactive experience for both stylists and clients.
In conclusion, The Floorr is revolutionizing the digital styling experience by empowering personal shoppers and stylists with a comprehensive platform that offers various tools and features to enhance their businesses. The platform’s recent funding round and partnerships with luxury retailers demonstrate its potential for growth and success in the industry. With its unique commission structure and focus on personalization, The Floorr is poised to reshape the way personal styling services are delivered in the digital age.
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