Chrome on desktop is set to undergo significant updates with the integration of AI-powered features. These updates aim to enhance the user experience and make it easier for people to find products on the internet. Google has announced three major updates that will be introduced gradually. The first update involves changes to Google Lens, enabling it to function similarly to the Pixel 8’s Circle to Search feature.
With the new Google Lens in Chrome desktop, users can select an onscreen object by pressing the tool’s icon in the browser’s URL. Once something is clicked, visual matches will appear in a side panel as a Google Search result. This allows users to further refine their inquiry by color, brand, or other details using the multisearch feature. Furthermore, Gemini enables users to ask follow-up questions to delve deeper into a specific topic.
Another new feature is the AI Overview, which collects and presents relevant information as text. The appearance of the AI Overview varies depending on the user’s query. Although this feature was briefly tested in a Chrome beta, Google deemed it ready for a proper release. Additionally, users can activate the Google Lens feature not only by clicking the icon but also by using the right-click or three-dot menu.
Tab Compare is another AI-powered feature that will be introduced in Chrome. This feature allows users to combine multiple tabs of similar products into a single window. It then generates AI-generated descriptions of each product. For instance, if a user is looking for a portable Bluetooth speaker, Tab Compare can display three different speakers from different brands. Key information such as price, battery life, weight, specifications, and a brief product summary will be provided. However, it is unclear how these AI comparisons are made, whether users need to instruct the browser or if they are automatically generated.
Moreover, Chrome aims to make it easier for users to find web pages in their browsing history with the help of generative AI. Instead of browsing through numerous links, users can simply ask questions. For example, a user can instruct Chrome to display all the ice cream shops they have viewed in the past week, and the browser will present all relevant pages from their browsing history.
These updates to Chrome will be rolled out gradually within the coming weeks, starting in the United States. It is yet to be announced when these features will be available in other countries. However, Google assures users that the Google Lens upgrade will be released in the next few days. If you are interested in purchasing a new computer, you can explore TechRadar’s list of the best Chromebooks for 2024.
In conclusion, Chrome’s new AI-powered features on desktop will significantly improve the browsing experience for users. The integration of Google Lens, AI Overview, Tab Compare, and generative AI for browsing history will make it easier for users to find products and relevant information. These updates demonstrate Google’s commitment to incorporating AI technologies into their products and enhancing user satisfaction.
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