Google introduces ‘web’ search along with an option to opt-out of AI

Google Search Introduces “Web” Search Option

Google has recently rolled out a new feature called “web” search, and it is shaping up to be a highly sought-after change to the search engine. This optional setting filters out most of the additional content that Google displays on its search results page, leaving users with only links and texts. That means users can focus solely on relevant information without any distractions. Even Google’s new AI Overviews will be blocked when this setting is enabled.

At first glance, you might question the need for a separate “web” search option. After all, isn’t every search already a web search? However, independent websites, like HouseFresh and Retro Dodo, have voiced their concerns about Google’s search algorithm burying their content beneath sponsored posts, outdated advice from Quora, and an overwhelming number of Google Shopping product listings. With the new “web” search feature, many of these blockers seem to disappear with a single click.

For example, Retro Dodo, a website specializing in gaming content, noticed a significant change when searching for their popular query, “best home arcade cabinets.” Previously buried deep in the search results, it now appears on the first page with the “web” filter enabled. Similarly, HouseFresh, a website focusing on home appliances, experienced improved visibility in search results for their query “best budget air purifiers.” The website now appears higher on the page, while the excessive number of Google Shopping results is no longer a distraction.

There are mixed opinions on whether the “web” search option is an overall improvement for every search. Some argue that Google’s additional modules can be useful, while others appreciate the cleaner and more focused interface of the new option. Google itself continues to prioritize its own content, as seen with searches for “Google AR glasses,” where the company still gives itself top billing. Additionally, the “Top stories” box remains, arguably offering helpful information for users.

While the “web” search option filters out Google’s knowledge panels, featured snippets, Shopping modules, and AI Overviews, it does not change the order of search results or block certain types of content, such as YouTube videos, Reddit posts, or search engine optimization (SEO) factories. Users may still encounter sponsored ads from companies like Amazon, Verkada, and Wyze, although they appear in smaller numbers.

This new feature serves as an opt-out button for users who have been frustrated by Google’s self-serving moves. It also maintains the essence of the traditional 10 blue links, which have been fading into the background as Google’s AI efforts take center stage. Google spokesperson Ned Adriance confirms that AI Overviews will not appear when the “web” filter is applied, as they are considered a feature comparable to knowledge panels or featured snippets.

Although the introduction of “web” search does not resolve all the issues faced by Google’s search engine, it provides users with a convenient way to access search results without unnecessary distractions. Danny Sullivan, Google’s Public Liaison for Search, has expressed his support for this feature, stating that he has been advocating for something like this for a long time. Going forward, Google should promote the visibility of the “web” search button to ensure that users are aware of and can easily access this helpful tool. It is yet to be seen how well this feature will work on mobile devices, as it is currently not available on all platforms.

In conclusion, Google’s new “web” search option offers users a cleaner and more focused search experience by filtering out unnecessary content. While it may not address all the concerns regarding Google’s search algorithm, it provides a valuable opt-out button for those who prefer a simpler interface. The new feature allows users to focus on the essence of search – relevant links and texts – while eliminating distractions. With this update, Google aims to strike a balance between its AI advancements and the traditional search experience, ensuring that users have more control over the information they receive.



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