A New Chapter in Climate Investment: Mirova’s $30.5 Million Bet on Varaha’s Regenerative Farming
In a world increasingly concerned with climate change and sustainability, significant investments in climate technology are reshaping traditional agricultural practices. One of the most noteworthy recent developments comes from Mirova, a French investment firm with a clear focus on climate and sustainability. Backed by influential corporate giants, including Kering, Mirova has committed $30.5 million (€26.4 million) to Varaha, an Indian climate tech startup dedicated to revolutionizing farming through regenerative practices. This investment aims to significantly bolster Varaha’s initiatives, providing crucial support to countless smallholder farmers across northern India.
Understanding Mirova’s Carbon Investment Strategy
Mirova’s decision marks its inaugural foray into carbon investments in India, yet the structure of the deal is both innovative and intriguing. Unconventionally refraining from acquiring equity, Mirova will instead provide cash in exchange for a share of the carbon credits generated over time from Varaha’s projects. This unique approach aligns perfectly with Mirova’s overarching carbon investment strategy, which mobilizes corporate capital towards verified emissions-reduction initiatives. The firm’s affiliation with Natixis Investment Managers further cements its standing in the investment landscape, attracting support from other well-known brands such as Gucci, Orange, L’Occitane Group, Capgemini, Unibail-Rodamco-Westfield, and MANE. Collectively, these corporations are actively seeking effective methods to offset supply-chain emissions, thereby enhancing credibility in the burgeoning carbon market.
The Imperative for Regenerative Farming
Regenerative farming—a method centered on enhancing soil health and promoting biodiversity through techniques such as crop rotation, reduced tillage, and organic inputs—has emerged as an essential practice for combating the adverse effects of climate change. In India, where smallholder farmers face challenges posed by deteriorating soil fertility, unpredictable weather patterns, and rising input costs, embracing regenerative practices offers a lifeline that is as much about survival as sustainability.
India’s diverse agricultural landscape, particularly in the rice-growing regions of Haryana and Punjab, is experiencing alarming soil degradation due to conventional farming practices. For many farmers, the prospect of adopting innovative farming techniques is fraught with uncertainty. Varaha’s proactive approach seeks to address these challenges, making regenerative agriculture a viable and appealing option for countless farming communities.
Varaha’s Groundbreaking Initiatives
Founded in 2022, Varaha is committed to designing and executing ambitious carbon projects across several vectors, including regenerative agriculture, agroforestry, and biochar utilization. The startup collaborates with a robust network of 48 local partners to ensure effective implementation of field operations, while its advanced software continuously monitors project outcomes in real time. This monitoring is not only crucial for validating climate achievements but also for verifying social impact.
At the heart of Varaha’s initiatives lies the Kheti project, which focuses on facilitating the adoption of low-emission farming practices. By helping farmers generate verified carbon credits, the project provides an additional income stream, thereby delivering both economic and environmental benefits. With current operations covering more than 200,000 hectares, Varaha aims to expand its reach to approximately 675,000 hectares, impacting an estimated 337,000 farmers as it scales.
Tailoring Solutions for Indian Agriculture
Madhur Jain, co-founder and CEO of Varaha, emphasizes the importance of contextualizing farming solutions to match India’s specific agricultural needs. The startup specializes in techniques such as direct-seeding of rice and incorporating crop residues into the soil, which are crucial in mitigating the common practice of burning stubble post-harvest—a practice that contributes significantly to air pollution and greenhouse gas emissions.
In essence, rather than relying on outdated approaches, Varaha is promoting innovative solutions such as using machinery for cutting and incorporating crop residue back into the soil. Reducing the frequency of plowing not only preserves essential soil carbon but also enhances the soil’s long-term capacity to sequester carbon.
Investing in Sustainable Machinery
To truly make an impact, Varaha plans to allocate Mirova’s investment towards acquiring advanced machinery necessary for implementing regenerative practices. For instance, direct seeding requires thousands of specialized machines that are not yet widely available in India. Jain points out that since direct seeding is not a conventional practice, market availability is limited, necessitating proactive engagement with manufacturers to procure the required equipment. Equipment, such as happy seeders and super seeders, is essential for integrating crop residues efficiently into the soil.
The carbon credits generated through these innovative techniques will be verified according to Verra’s VM0042 methodology. Notably, the project operates on a revenue-sharing model that channels proceeds directly to the participating farmers, ensuring that they receive fair compensation for their contributions to emissions reduction.
Commitment to Credibility and Standards
While Verra, a major entity in the carbon credit verification landscape, has faced scrutiny over some projects potentially overstating their efficacy, Varaha maintains a commitment to transparency and credibility. Jain asserts that Verra provides the "most advanced scientific methodology in soil carbon," leading Varaha to prefer this verification process. However, the startup acknowledges its flexibility, working with other reputable standards, including Puro and Isometric, to ensure comprehensive validation of its initiatives.
A remarkable aspect of Varaha’s operations is its dedication to enhancing not only environmental sustainability but also social equity. The startup aims to create targeted programs that empower women farmers, thus fostering gender inclusivity within rural communities.
Building a Global Reputation
The forward-thinking initiatives undertaken by Varaha have captured both national and international attention. One notable triumph was the partnership established with Google earlier this year, hailed as the world’s largest biochar carbon removal agreement. Under this agreement, Google plans to purchase 100,000 tons of carbon dioxide removal credits from Varaha by 2030, further solidifying Varaha’s role in the global fight against climate change.
Varaha’s investor roster reflects the startup’s potential, with a range of prominent names including RTP Global, Omnivore, Orios Venture Partners, the IMC Pan Asia Alliance Group’s Octave Wellbeing Economy Fund, and Japan’s Norinchukin Bank. To date, Varaha has successfully secured $12.7 million in venture funding, complemented by $8.7 million from a Series A funding round conducted last year.
Conclusion: The Path Forward
As we navigate an era marked by urgent climate challenges, investments like Mirova’s in Varaha represent a pivotal step towards transforming agriculture into a sustainable and resilient sector. By supporting innovative solutions rooted in regenerative practices, the partnership aims to empower smallholder farmers while contributing to global emissions reduction goals.
The engagement of corporate investors in the ecological space not only fuels innovative practices but also reinforces the fundamental connection between rural agricultural productivity and corporate sustainability initiatives. Given the pressing need for scalable solutions in the face of climate change, fostering partnerships that combine financial expertise with agricultural innovation presents a pathway for both environmental and economic resilience.
As more stakeholders recognize the importance of regenerative farming, the momentum behind such projects is likely to grow. Varaha’s journey represents a beacon of hope in the battle against climate change, encouraging other innovators and investors to explore similar paths in pursuit of a more sustainable future. The success of this investment could serve as a blueprint for others looking to make a meaningful impact, ultimately championing not just environmental restoration but also social equity and economic vitality in farming communities worldwide.



