Google recently announced a major reorganization of its Android, Chrome, and hardware divisions. The new “Platforms and Devices” division will be led by Google Hardware SVP Rick Osterloh, while Hiroshi Lockheimer, the previous head of software platforms like Android and ChromeOS, will be embarking on new projects within Google.
According to Google CEO Sundar Pichai, the integration of these teams will result in higher quality products and experiences for users and partners. This move is expected to enhance innovation and expedite decision-making processes. Pichai also emphasized the importance of artificial intelligence (AI) in driving this reorganization, stating that the new division will operate at the intersection of hardware, software, and AI.
Osterloh expressed his excitement about the reorganization and how it will accelerate AI innovation across the Android ecosystem. He also mentioned the increased collaboration with Qualcomm and Snapdragon for Android, extending beyond mobile to encompass compute, XR, and auto. Interestingly, Osterloh’s acknowledgement of Qualcomm is significant because Google’s development of the in-house Pixel Tensor chip with Samsung has created some tension with Qualcomm, which has been Android’s primary chip partner. Osterloh’s comments during the Pixel 6 launch, where he criticized Qualcomm’s chips and highlighted Google’s progress in AI with its own chips, implied a strained relationship between the two companies. However, Osterloh’s tweet indicates a desire for strategic collaboration and improved relations.
It remains to be seen how the rest of the Android ecosystem will respond to this reorganization. When Google first ventured into producing its own Pixel phones, it promised a “firewall” between the Android and hardware teams to assure partners that the company would not show favoritism towards its in-house hardware. This firewall effectively isolated Osterloh from the rest of the Android ecosystem. However, with Osterloh now overseeing everything, there may be concerns about potential conflicts of interest. Sameer Samat, a longtime Googler, will take over as president of Android Ecosystem, bringing his existing relationships and experience as the former VP of the role under Lockheimer.
In an interview with The Verge, Osterloh addressed the issue of the firewall and indicated that it would still remain intact. He emphasized the importance of maintaining distinct teams between Android and ecosystem partners, as well as Google’s first-party hardware efforts.
In my opinion, this reorganization is a significant strategic move by Google. By integrating its various divisions, Google aims to streamline operations, enhance collaboration, and ultimately deliver superior products and experiences to users and partners. The focus on AI is a smart decision, as AI continues to play an increasingly important role in technology development. By bringing together hardware, software, and AI expertise, Google can effectively leverage these synergies to drive innovation and stay competitive in the industry.
The collaboration with Qualcomm is also crucial for Google’s success. While Google’s development of the Pixel Tensor chip demonstrates its commitment to AI and hardware, it cannot afford to sever ties with Qualcomm entirely. Qualcomm’s chips are widely used in the Android ecosystem, and maintaining a strong partnership is essential for Google’s future endeavors. The public display of cooperation between Osterloh and Qualcomm’s CEO, Cristiano Amon, indicates a willingness to reconcile and work together, which bodes well for the Android ecosystem as a whole.
However, concerns may arise regarding the potential conflicts of interest now that Osterloh oversees both the Android ecosystem and the hardware division. It is essential for Google to ensure transparency, fairness, and equal opportunities for its ecosystem partners. The continuation of the firewall, as indicated by Osterloh, is a step in the right direction. Google must reassess its organizational structure and processes to prevent any perceived preferential treatment towards its in-house hardware.
Overall, this reorganization demonstrates Google’s commitment to advancing technology through seamless integration and collaboration. By leveraging the combined expertise of its teams in hardware, software, and AI, Google is poised to deliver groundbreaking innovations in the Android ecosystem. The strategic collaboration with Qualcomm will be crucial for the success of these endeavors. As Google continues to build for its AI future, it must also prioritize maintaining strong relationships and equal opportunities for its ecosystem partners. Only through a harmonious and balanced approach can Google truly propel the Android ecosystem forward and solidify its position as a leader in the tech industry.
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