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Native ad blocker and tracking prevention to be introduced on Arc browser, making it even more enticing to switch from Chrome

Arc browser, Chrome, native ad blocker, tracking prevention



In 2022, the Arc browser was launched for Apple devices and has been steadily gaining attention ever since. Now, Arc is expanding its capabilities with the introduction of its own native ad blocker and tracking prevention. Developed by The Browser Company, Arc is a Chromium-based browser that recently became available on Windows 11. The developers are aiming to attract users of popular browsers like Google Chrome and Microsoft Edge by offering a competitive and enhanced browsing experience.

The announcement of Arc’s new features was made through an email sent to users who had signed up for the Early Bird program. This program allows participants to test the latest preview versions of Arc and provide feedback to improve features before their final release. Similar to Microsoft’s Insider Programs, the Early Bird program aims to gather valuable insights from users and make necessary adjustments to ensure a seamless browsing experience.

The main objective of The Browser Company is to create a “cleaner internet” by reducing the number of pop-ups, ads, and banners that can distract users from their browsing activities. The email mentions that the motivation behind these updates is Chrome’s transition to Manifest V3, a significant update to Chrome’s extension platform that will redefine the way browser extensions interact with web pages. With Manifest V3, certain extensions will have restricted capabilities, including their ability to block ads and modify page content.

Since Arc is built on Google’s Chromium engine, it will be affected by Manifest V3. To ensure seamless ad-blocking capabilities, Arc will be integrating its own ad blocker that won’t be impacted by Manifest V3’s restrictions. Although the ad blocker feature is still in development, it is expected to be introduced soon.

To get early access to these new features, users can sign up for the Early Bird program. By providing their Arc account information and indicating their level of technical knowledge, participants will have the opportunity to test the ad blocker and tracking prevention features before the public release of the finished version of Arc.

Our team had the opportunity to test Arc and we were impressed by what we experienced. Arc offers a range of built-in apps and features, positioning itself as an operating system for web browsing. The developers have placed great emphasis on creating a clean and calming interface, evident in Arc’s thoughtful design. If you’re curious and looking for an alternative to mainstream browsers, Arc is definitely worth exploring.

In conclusion, the Arc browser has been gaining attention since its launch and is now set to introduce new features such as a native ad blocker and tracking prevention. By leveraging its integration with Google’s Chromium engine, Arc aims to provide a cleaner browsing experience by avoiding the limitations of Chrome’s Manifest V3 update. Users can sign up for the Early Bird program to test these new features before the official release. With its range of built-in apps and a well-designed interface, Arc offers an intriguing alternative for users seeking a fresh browsing experience.



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