The upcoming “Let Loose” event on May 7th has taken many by surprise, considering Apple’s annual Worldwide Developer Conference (WWDC) is just around the corner. Apple has decided that there is enough news to warrant an independent event, with a focus on iPads such as the iPad Pro and iPad Air. Additionally, Apple Pencil, which has been neglected for some time, will finally be getting some attention.
Rumors have started swirling about a potential M4 announcement at the event. If true, this would mark a significant change to Apple’s release cadence for its silicon chips. However, Apple’s release schedule has not been consistent over the years. The possible reason behind this change is Microsoft’s expected release of first-party, ARM-based silicon at its Build conference at the end of the month. Speculation suggests that Microsoft’s AI-focused silicon could outperform Apple’s M3 chips.
Apple announced its trio of M3 chips just seven months ago, which is a relatively short timeframe for a replacement chip. However, last year, the company was planning to have a more staggered release schedule, but supply chain issues disrupted those plans. It’s possible that additional M4 SKUs could be announced during WWDC in June. Moreover, a new iPad Pro, with the latest M4 chip, could be unveiled, as the high-end iPad is due for a refresh. The current model, featuring the M2 chip, was released towards the end of 2022. Given that Apple has been blurring the lines between the iPad and Mac in recent years, it would make sense for the iPad to receive the latest silicon first for a change.
Another significant change rumored for the iPad Pro is an upgrade to an OLED display. Bloomberg suggests that this upgrade is much-needed, as the tablet category is currently in a “deep funk.” While Apple continues to dominate the tablet market, the overall market decreased by 10% last year, and the days of the iPad being one of Apple’s flagship devices have mostly passed. The Vision Pro, in particular, had a slow start, so Apple could use a boost in sales. However, a redesigned iPad may not be the solution to revitalize the category.
In addition to the iPad Pro, two new iPad Air models are rumored to be arriving in 11- and 12.9-inch versions. The current speculation suggests that these more accessible models will receive the M2 chip. However, if the M4 chip does arrive at the “Let Loose” event, it’s possible that these models could also receive an additional upgrade.
The Apple Pencil, despite being a relatively niche device, is also expected to receive updates. A new squeeze detection feature has been alluded to, along with potential haptic feedback and interchangeable magnet tips. The addition of Find My support would be particularly helpful for users who constantly misplace their Apple Pencil. Furthermore, Apple’s latest Magic Keyboard further blurs the lines between the iPad and Mac, making the tablet look even more like a laptop.
While the focus of the event is primarily on iPads and the Apple Pencil, some speculations suggest that Apple may also sneak in a computer refresh or two. However, it is equally likely that Apple may save major updates to the Mac line for the WWDC event in June.
The “Let Loose” event is scheduled to kick off at 7 a.m. PT/10 a.m. ET, making it an early morning for West Coast viewers. The event will be live-streamed, and you can watch it on Apple’s website. Stay tuned to TechCrunch for the latest news and updates as they break.
In conclusion, Apple’s “Let Loose” event on May 7th promises to bring some exciting updates to the iPad lineup, particularly the iPad Pro and iPad Air. The rumored announcement of the M4 chip marks a potential change in Apple’s silicon release cadence. The upgrade to an OLED display is also highly anticipated, as the tablet category has been struggling. The Apple Pencil is finally getting some attention with new features and improvements. While additional computer refreshes are possible, major updates to the Mac line may be reserved for the WWDC event in June. Overall, this event is shaping up to be a significant moment for Apple and its customers.
Source link
