The annual Computex computer expo in Taipei is set to be the biggest in years, with all major PC chip firms – AMD, Intel, NVIDIA, and Qualcomm – holding keynote addresses and expected to announce new PC products. In recent years, Computex has delivered more substantial announcements than CES due to its timing aligned with the back-to-school and holiday shopping periods. This year, the expo is expected to showcase significant developments in the PC ecosystem.
NVIDIA, the first to present, will feature CEO Jensen Huang discussing the “AI ecosystem.” While NVIDIA has kept their intentions for the keynote under wraps, the company is known for its high-profile AI-related products, from servers to smartphones. NVIDIA’s success in the AI market puts them in a strong position to make significant announcements.
AMD, known for executing a well-published architecture roadmap, is expected to focus on its Zen 5 CPU core architecture and its chips built around it. With an upcoming two-year anniversary of the Zen 4 architecture launch, AMD is likely to share its plans for both client and server Zen 5 product releases. Additionally, AMD’s growing AI accelerator product line is expected to be highlighted.
Qualcomm, the newest player in the PC space, will promote its Snapdragon X Elite and X Plus SoCs, which are set to ship in the coming weeks. Qualcomm will showcase its Windows-on-Arm platform, emphasizing the energy efficiency and NPUs (Neural Processing Units) of its Snapdragon X chips. The company aims to revolutionize Arm-based SoCs for Windows laptops and offer new functionality in the Windows space.
Intel, the final major keynote, has already outlined its focus areas: AI PCs, Xeon 6 Processors, Gaudi AI accelerators, and Intel’s OpenVINO software ecosystem. For consumer hardware, Intel has teased its forthcoming mobile PC SoC, Lunar Lake, which promises significant energy efficiency gains and faster NPU capabilities. On the server front, the company plans to release a new generation of Xeon processors, including the Efficiency-core Xeon Sierra Forest. Finally, Intel’s Gaudi accelerators will take on NVIDIA in critical workloads, promising competitive pricing.
Overall, Computex 2024 is expected to bring significant announcements and advancements to the PC industry. From AI ecosystems to high-performance computing and revolutionary Arm-based SoCs, the keynotes will offer insights into the future of PC technology.
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