The Misguided Notion of Apple’s ‘Crush’ Ad

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Welcome to the extended edition of Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week was filled with exciting announcements, controversies, and developments in the tech world. From Apple’s new iPad models to AI deepfakes, we have a lot to cover. So let’s dive in and explore the week’s most significant events in detail.

Apple Takes the Stage: Unveiling New iPad Models

Apple held its highly anticipated Let Loose event this week, where it unveiled new iPad models. The highlight of the event was the new 13-inch display for the iPad Air, which provides users with a larger and more immersive viewing experience. Additionally, Apple introduced Tandem OLED and a new M4 chip for the iPad Pro, further enhancing the device’s performance and capabilities.

However, Apple’s ad for the new iPad Pro garnered attention for all the wrong reasons. The ad, which showcased the device’s features by crushing analog creative tools into an iPad Pro, received backlash from the creative community. Many viewed the ad as dismissive of traditional art forms and belittling the hard work of artists who use physical tools. In response to the criticism, Apple apologized and canceled plans to televise the ad.

EV Safety Concerns: Fisker Ocean Faces Federal Probe

The embattled Fisker Ocean, an electric SUV, is once again under investigation by the National Highway Traffic Safety Administration (NHTSA). This marks the fourth probe into the vehicle, with the latest one focusing on claims of “inadvertent Automatic Emergency Braking.” The investigation raises concerns about the safety and reliability of Fisker’s electric vehicles, further exacerbating the challenges the company faces. It remains to be seen how this will impact Fisker’s reputation and future sales.

AI Deepfakes and the Met Gala

This year’s Met Gala saw an unexpected twist with the spotlight on AI-generated deepfakes. Images of Katy Perry and Rihanna, neither of whom attended the event, went viral online. These AI-generated images serve as a reminder that in the era of rapidly advancing technology, we can no longer trust everything we see on the internet. The prevalence of deepfakes raises concerns about misinformation, privacy, and the need for increased regulation to tackle this emerging problem.

OpenAI’s Latest Updates: ChatGPT, GPT-4, and More

OpenAI, the leading AI research lab, announced new updates for its popular ChatGPT and teased the upcoming GPT-4. The demo showcased the improved capabilities and features of these AI models, further pushing the boundaries of what AI can achieve. However, CEO Sam Altman denied rumors about OpenAI developing a rival search engine to compete with Google. Nevertheless, the developments from OpenAI continue to shape the future of AI technology and its applications across various industries.

Breaking Barriers with, an organization dedicated to promoting global interaction and understanding, launched a new video portal that allows people in New York City and Dublin to interact with each other in real time. The goal of this initiative is to bridge borders and prejudice through technology, fostering a sense of global community and empathy. Projects like this highlight the positive impact technology can have on society, promoting connection and breaking down barriers.

The Ethical Dilemma of AI Porn

OpenAI’s exploration of allowing explicit images and text in its AI products sparked a debate on ethics and responsibility in the AI industry. While the intention is to prompt discussions on how to handle explicit content generated by AI, concerns arise about the potential misuse and harm that can result from such technology. Trusting generative AI vendors to handle explicit content responsibly is a complex issue that requires careful consideration and ethical guidelines to protect users and prevent harm.

Microsoft Bans Police Use of Generative AI

In a reaffirmation of its commitment to ethical practices, Microsoft barred U.S. police departments from using generative AI for facial recognition through its Azure OpenAI Service. This decision reflects the growing concerns surrounding the potential for misuse and abuse of facial recognition technology in law enforcement. By taking a proactive stance on this issue, Microsoft sets an example for other tech companies and highlights the need for responsible use of AI.

Jack Dorsey Steps Down from Bluesky’s Board

Former Twitter CEO Jack Dorsey announced his departure from Bluesky’s board. Bluesky is a decentralized social media project aiming to create open protocols for social networking. Dorsey’s exit from the project raises questions about the future direction of Bluesky and its ability to innovate in the social media landscape. The project expressed gratitude for Dorsey’s support and stated that they are actively seeking a replacement for his seat on the board.

Tinder vs. Hinge: The Changing Dating Landscape

Match Group, the parent company of popular dating apps like Tinder and Hinge, released its first-quarter earnings report, revealing a decline in Tinder’s paying user base. However, Hinge is on track to become a “$1 billion revenue business,” thanks to its à la carte offerings that cater to price-conscious Gen Z users. This shift suggests that Gen Z users are opting for alternatives to traditional dating apps like Tinder, highlighting the importance of adaptability and meeting evolving user preferences in the competitive dating market.

Spotify’s Paywall Controversy

Spotify quietly moved its lyrics feature behind a paywall, sparking backlash from users. Previously available for free, the lyrics feature now requires a Premium subscription. While the move is an attempt to incentivize more users to upgrade to the premium service, it has drawn criticism from those who believe lyrics should remain accessible to all users. This controversy underscores the challenges of balancing user expectations, monetization strategies, and the need for sustainable revenue models in the streaming industry.

Insights and Analysis: Diving Deeper into the Tech World

Apple’s “Crush” Ad Backlash

Apple’s “Crush” ad, which showcased the new iPad Pro’s capabilities, received strong criticism for its portrayal of analog creative tools being crushed into the device. Many artists and creatives felt that the ad undermined the value of traditional art forms and belittled the effort put into physical creations. While Apple later apologized and canceled plans to televise the ad, the incident highlights the importance of understanding and respecting different forms of artistic expression.

The Fall of Newchip and the Impact on Startups

The bankruptcy of startup accelerator Newchip had far-reaching consequences, affecting not only the organization itself but also the founders and startups it supported. The fallout from Newchip’s downfall showcases the risks associated with relying heavily on external funding and support for early-stage startups. It serves as a cautionary tale for entrepreneurs about the importance of seeking stable and sustainable business models to mitigate the impact of external factors.

rabbit’s R1 AI Assistant: A Promising Yet Premature Device

There has been much debate surrounding rabbit’s R1 AI assistant and its failure to live up to its promises. While it is clear that the device was released prematurely and had limitations, it offers a glimpse into the future of AI-powered assistants. As an experimental device, the R1 provides valuable insights and lessons for future iterations of AI assistants. It demonstrates the potential benefits and challenges of integrating AI into everyday devices, sparking discussions about the future of human-AI interactions.

In conclusion, this week was packed with notable events that shaped the tech landscape. From Apple’s new iPad models and controversial ad to AI deepfakes and discussions around ethical AI, the tech industry continues to push boundaries and face challenges. It is crucial for both consumers and industry leaders to navigate these developments with caution, considering the ethical implications and ensuring responsible use of technology. As we move forward, we can expect more exciting innovations and debates in the ever-evolving world of technology.

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