Vodafone, one of the leading telecoms companies in the UK, has recently launched a new initiative called ‘Your Business Can’ with the aim of helping small and medium-sized enterprises (SMEs) become more productive. This campaign focuses on providing SMEs with the necessary digital tools to improve productivity and enhance cybersecurity. Through an internal survey conducted by Vodafone, it was discovered that almost half (46%) of UK SMEs believe that they could increase profits by making better use of digital tools. Furthermore, 40% of these SMEs admitted that they lack the knowledge required to fully utilize these digital tools, indicating a clear need for support.
Vodafone’s response to these findings is to target companies that are looking to improve flexible working, convenience, control, and protection. They have curated a range of offerings under the ‘Your Business Can’ initiative, which include Microsoft 365, Vodafone Business & RingCentral Unified Communications, Vodafone Business Broadband, and cyberthreat protection from Vodafone Lookout for Business and Trend Micro. The company plans to promote these offerings through TV and digital advertising campaigns.
What sets this initiative apart is the simplicity in which SMEs can access and acquire these digital tools. Vodafone offers both in-house and third-party packages directly through their platform. This makes it easier for small businesses to have knowledge of and direct access to the best solutions that can unlock untapped profitability, efficiency, and productivity in today’s increasingly competitive landscape.
Vodafone’s Business Brand Marketing and Communications Director, Jo Wedlock, highlighted the company’s commitment to supporting small businesses: “This campaign is a testament to our continued commitment to ensuring small businesses have knowledge of and access to the best solutions to help them unlock untapped profitability, efficiency, and productivity in today’s increasingly competitive landscape – all of which are available to purchase directly with Vodafone.”
This initiative comes just a month after Vodafone announced its plans to set up community hubs to assist IT experts in establishing their own businesses as part of a Vodafone franchise scheme. These community hubs will provide experts with the necessary resources and support to start their own ventures in the technology industry.
The ‘Your Business Can’ initiative reflects Vodafone’s dedication to supporting SMEs and helping them thrive in the digital age. By offering tailored digital solutions and accessible packages, Vodafone aims to bridge the gap between SMEs and advanced technology. The company recognizes that many SMEs struggle to keep up with the rapidly evolving technological landscape, and hopes to empower them with the knowledge and tools they need to stay competitive.
In addition to providing SMEs with the necessary digital tools, Vodafone also emphasizes the importance of cybersecurity. With the increasing prevalence of cyber threats, SMEs need to take steps to protect themselves and their valuable data. Vodafone’s offerings include cyberthreat protection from Vodafone Lookout for Business and Trend Micro, ensuring that SMEs have the necessary safeguards in place to prevent cyberattacks and data breaches.
By launching the ‘Your Business Can’ initiative, Vodafone aims to not only boost the productivity and profitability of SMEs but also contribute to the overall growth of the UK economy. Small businesses are the backbone of the economy, and providing them with the resources and support they need to succeed is crucial for economic development.
In conclusion, Vodafone’s ‘Your Business Can’ initiative is a commendable effort to assist SMEs in becoming more productive and secure. By offering a range of digital tools and cybersecurity measures, Vodafone aims to bridge the knowledge gap and empower SMEs to make the most out of the digital era. This initiative, coupled with the company’s commitment to supporting IT experts through community hubs, showcases Vodafone’s dedication to the growth and success of small businesses in the UK. With the right tools and support, SMEs can thrive and drive the country’s economy forward.
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